Which agencies produced the best ads of the past 50 years?

Hovis “Boy on bike” ad by CDP

The full list will be unveiled in a special 50th anniversary edition published this month and, in addition, each ad will be reviewed online at campaignlive.co.uk/campaign50.

Hovis "Boy on bike" ad by CDP

As a teaser, Campaign is revealing which agencies were responsible for the work on the list. The runaway winner is Collett Dickenson Pearce.

CDP has eight ads on the list. Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, Boase Massimi Pollitt and Saatchi & Saatchi tied at second place, with six ads each.

Mother has five ads in the collection, while Adam & Eve/DDB has four.


Number of ads in the best 50


Collett Dickenson Pearce 8
Abbott Mead Vickers BBDO 6
Bartle Bogle Hegarty 6
Boase Massimi Pollitt 6
Saatchi & Saatchi 6
Mother 5
Adam & Eve/DDB 4
Fallon 2
Howell Henry Chaldecott Lury 2
Wieden & Kennedy London 2
4Creative 1
Davidson Pearce 1
FCB Inferno 1
Gold Greenlees Trott 1
J Walter Thompson 1
Leagas Delaney 1
Lowe London 1
Ogilvy & Mather 1
Simons Palmer Denton Clemmow and Johnson 1
Young & Rubicam 1
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