United Airlines taps Carat, Merkle-led Dentsu team for global media
United Airlines has appointed a Carat and Merkle-led Dentsu Aegis Network team to handle global …
Рубрика: Management
Pick of the week: DfE’s recruitment campaign captures the collective power of teachers
It is almost impossible to overestimate the impact on good teaching to building a good …
Five Questions To Ask About Digital Studios Before Your Next Project
Virtually all global services firms have invested in digital studios; and for many agencies it’s …
Sitecore’s Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in …
Britvic hires Leagas Delaney for trio of upmarket brands
The agency, which won the business following a competitive pitch handled by Creativebrief, will take …
IPM reveals how experiential can deliver commercial returns
The Measuring the Effectiveness of Experiential Marketing research is based on a review of the …
British American Tobacco promotes former vaping boss Kingsley Wheaton to CMO
Gray will be succeeded as CMO on 1 January 2019 by Kingsley Wheaton (right), currently …
Binet and Field reveal key formulas for brand-building
In their latest research for the IPA, launched as part of Effectiveness Week, Binet and …
TSB recruits ex-Specsavers marketer to lead in-house content studio
TSB: relationship with Joint London, which created this 2016 ad, remains intact. The bank has …
Campaign and AMV unveil industry’s Trailblazers of the Future
Dame Cilla Snowball commented: “I was lucky enough to be one of the 2017 trailblazers, …
‘It’s a bad day for WPP’: What the Ford loss means for Mark Read’s network
Ford, one of WPP’s largest accounts for decades, has shifted its global creative business to …
Intel hands $300m global media to Dentsu Aegis
Intel: Collaborated with Lady Gaga in 2016. The six-month process saw the chip giant consolidate …