WPP merges Y&R and VML under Jon Cook
Jon Cook: ‘The landscape of our industry is changing rapidly’. VML global chief executive Jon …
Рубрика: Management
Magnet appoints McCann Manchester after 13 years with Cheetham Bell
McCann Manchester has been appointed as strategic and creative agency for kitchen retailer Magnet after …
BBC Two rebrands with idents that give artistic freedom to animators
BBC Two has refreshed its brand identity for the first time in 20 years. The …
Y&R London management team out in VML merger
Y&R London: Burley, Lee and Lawson. The global VML and Y&R merger has triggered seismic …
The Unsung Hero Of Digital Commerce
Summer is ending and you’re searching for a grill on sale, and you find the …
Word Of Mouth Is Less Important For Topline Growth Than You Think
Many companies ask their customers “How likely are you to recommend us to a friend?” …
Wunderman buys majority stake in martech company Emark
Wunderman has bought a controlling stake in European marketing technology company Emark, which specialises in …
Diageo’s Bulleit Bourbon funds tattooed leather billboard
Bulleit Bourbon, the Diageo whiskey brand, is rolling out a tattooed leather billboard created by …
Stand Up To Cancer unites gamers on a new battleground in fight for research
Stand Up To Cancer, the national fundraising campaign from Cancer Research UK and Channel 4, …
Schweppes to take over London Eye for Cocktail Week
Schweppes, the soft-drink brand owned by Coca-Cola, is creating a series of experiences on the …
Ryan Reynolds and Sir Richard Branson team up to promote gin
Ryan Reynolds has roped in Sir Richard Branson to promote his brand Aviation American Gin, …
Marc Pritchard shares personal journey around bias and labels
Before Procter & Gamble Chief Brand Officer Marc Pritchard took the stage at the 2018 …