Former Anomaly Los Angeles ECDs launch ‘social change’ agency Activista
Conde and Fernandez left their roles at Anomaly LA in May and were replaced by …
Рубрика: Management 1
Manning Gottlieb OMD has Specsavers’ £45m media retention in its sights
It has been an important defence for MG OMD as many rival agencies are said …
Channel 4 to test AI-powered adtech that places ads within a show’s context
Channel 4 is seeking advertising partners to test its exclusively owned, tech-driven commercial innovation live on …
IPG acquires Acxiom for $2.3bn
Interpublic Group today announced its takeover of global data marketing firm Acxiom Marketing Solutions for …
Cadbury among first three brands hit by ASA’s new regime for online junk food ads
Cadbury teamed up with the National Trust for Scotland around Easter this year to create …
Prioritize CX Investment By Understanding Empowered Consumers
On paper, customer experience (CX) is about people creating memorable experiences for other people. But …
Sorrell’s S4 Capital eyes MediaMonks as potential acquisition
Multiple industry sources claim that MediaMonks, which operates in 11 markets, including the UK, US, …