Multinational brands predict higher spend on influencer marketing
WFA chief Stephan Loerke: ‘Influencer marketing is becoming a key channel’. The World Federation of …
Рубрика: Management 1
UKTV channels set to disappear from Virgin Media as renewal talks stall
‘Taskmaster’ on Dave: among 10 UKTV channels set to come off Virgin Media. Virgin Media …
Essence set to gobble up Nando’s flagship UK media account
Havas Media has looked after Nando’s since 2011 when MPG Media Contacts won the account, …
Direct Line launches podcast series in new marketing venture
Titled Direct Line Good Carma, the series is part of activity promoting the brand’s changes …
Which sectors spend the most on influencer marketing in the UK?
Analysis tool CampaignDeus undertook a survey of 4,500 UK influencers, studying 700,000 individual posts from …
P&G appoints Katharine Newby-Grant to top UK marketing job
Newby-Grant has been head of media for Northern Europe at the FMCG giant since 2014. …
Sapient’s Sturgeon departs agency scene with doubts about current model
He intends to take a few months off “with a view to getting back into …
Comcast drops interest in taking over rival Sky suitor Fox
The latest move in the multi-way struggle between Comcast, Fox and Disney makes it more …
Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA’s Leila Siddiqi
Earlier this week, TfL launched a competition offering £500,000 of free media space on its …
Loss Of Privacy’s A Humanity Tax
People are pragmatic, and they predictably think they’re rational — which is great. It’s been reported …
Media Week 30 Under 30 2018 winners announced
The judges selected 19 women and 11 men from a record 150 applicants from brands, …
Experian, Direct Line, Shell, Vodafone and more
Experian is holding pitch briefs this week for its CRM account, which also includes paid search …