Tag: Brand articles

Posted in Management

Best ads in 50 years: Courage Best shows the importance of serendipity

‘Gertcha’ Boase Massimi Pollitt / 1979 An Englishman walks into a pub. This isn’t the start of…

Posted in Management

Can tobacco companies really play a role in helping people to quit smoking?

On 1 July 2007, the smoking ban came into effect, two years after a ban on tobacco…

Posted in Top News 4

Co-op launches community football-focused ad to promote Halloween range

Retailer Co-op has launched a football-focused Halloween TV spot that highlights how food can bring communities together….

Posted in Top News 4

Co-op highlights plight of modern-slavery victims in campaign to coincide with Anti-Slavery Day

Co-op has teamed up with charity City Hearts for its Bright Future programme Designed to coincide with…

Posted in Top News 4

Best ads in 50 years: Fiat Strada and the Italian space age

‘Handbuilt by robots’ Collett Dickenson Pearce / 1979 Automated car plants are two-a-penny now, but in 1979…

Posted in Management

British American Tobacco promotes former vaping boss Kingsley Wheaton to CMO

Gray will be succeeded as CMO on 1 January 2019 by Kingsley Wheaton (right), currently regional director,…

Posted in Management

Acid-attack victims group crafts short film to call for change

Belgian acid-attack survivor Patricia Lefranc is fronting a campaign for the Acid Survivors Trust International to urge…

Posted in Management

Asos and Uncommon break fashion conventions with inclusive clothing label

Asos and Uncommon Creative Studio have co-created a clothing brand for a new generation that aims to…

Posted in Management

Brand Film Festival London 2019 opens for entries

It will showcase Europe’s most artistic, creative and effective work through branded content films, from three-second clips…

Posted in Management

Campaign celebrates 50 years with poster campaign through JCDecaux

Portraits of adland’s big achievers, specially commissioned for Campaign‘s 50th-anniversary issue, are appearing on digital and poster…

Posted in Management

Campaign’s Best Places to Work 2019: Only one week left to enter

Best Places to Work is an awards programme run by independent research company the Best Companies Group…

Posted in Management

Goldman Sachs retail bank could be a hit with ‘very rational’ interest rate message

Marcus: will later add other products including fixed-term savings and ISAs As Goldman Sachs today launches its…