Top Australian Soccer Club Acquired By Token-Powered Fan Marketplace

Announced Wednesday, London Football Exchange Group (LFE) said it has agreed a deal to acquire a majority stake in Perth Glory Football Club, subject to approval by the sport’s governing body, Football Federation Australia.

Australian A-League football team Perth Glory is being acquired by a fan-focused group that says it raised US$70 million in a 2018 token offering.

As part of the deal, the London-based LFE’s recently appointed chairman, Tony Sage, who is also chairman of Perth Glory, will remain chief of the soccer club.

“There will be no significant change to the operations of the club, the functionality of the club or the day to day management structure,” LFE said in the announcement.

LFE aims to be an alternative means for clubs to raise funds as well as offering a tokenized marketplace where fans can access ticketing, merchandise and more. It describes itself on its website as a “fully integrated football club stock exchange and fan marketplace harnessing the power of the blockchain.”

Once the acquisition is complete, the firm aims to integrate its LFEC token – recently listed on the Bithumb Global cryptocurrency exchange – into payment systems at Perth Glory and other football clubs planned to be acquired in future. The Sydney Morning Herald reported LFE will, in effect, be owned by fans who purchase its tokens for a share in the firm.

Perth Glory is currently in third place in the A-League, which it topped in 2018-2019.

“My love for PGFC is well known, our fans are loyal, the fact that the LFE is designed and manned by fans for fans makes me proud to say I am part of the team and that PGFC is the cornerstone of this wonderful project,” said Sage in the announcement. “I am looking forward to the next 15 years where we want to become the dominant force in terms of footballing standards but also in terms of youth development for both the men’s and women’s game.”

Top 10 Alternative Cryptocurrencies Hit 6 Month Lows

Nearly all top 10 alternative cryptocurrencies by Market Capitalization have hit their respective 6-month lows after bitcoin’s rapid price slide dragged the rest of the markets into the red on Tuesday.

Litecoin (LTC), EOS (EOS), Binance Coin (BNB), and Stellar (XLM) dropped to their lowest point in over 6-months shortly after BTC’s major sell-off forced traders to exit the market in quick succession.

XRP (XRP) stands as the outlier on the week after hitting a 658-day low of $0.22 on Sept. 24, marking it as the biggest loser and single-day loss amongst the top 10 by market value.

As seen above XRP leads by a large margin after reaching its lowest point in almost 2 years, while bitcoin cash (BCH), bitcoin SV (BSV) and Ether (ETH) suffered the least after hitting only 4-month lows.

Still, the event marks a period where the primary trend for all cryptocurrencies has been thrown into contention after the majority passed below their respective 200-day moving average, a sign of long-term market health, in July.

Further, a total of $16 billion has been siphoned out of the alternative cryptocurrency market since Sept. 24, measured by its total market capitalization excluding bitcoin.

The onus now resides with the bulls to begin appearing in larger numbers to drive values higher, lest the downward pressure forces another major sell-off with an expected target of around $6,200 from bitcoin’s measured move from its latest descending triangle breakdown.

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