India’s smartphone users have no brand loyalty whatsoever.
Over seven in 10 Indian smartphone users changed the brand of their handsets between April and June this year, according to CyberMedia Research’s (CMR) latest data.
And the churn has benefitted Chinese players the most.
For instance, Xiaomi posted a net gain of 36.9%-the highest-in its user base. Other Chinese brands like Vivo, Oppo, Itel, and Huawei also brought on board more users than they lost.
The data is based on the analysis of over 200 million users across India.