According to the Amazon.in Reading Trends Report 2017, the highest-selling book on the website was M Laxmikanth’s Indian Polity, an 852-page clunker designed for students attempting the highly-competitive civil services examinations. Overall, exam preparation was the most popular genre on Amazon.in, with books such as Word Power Made Easy, A Brief History of Modern India, and General Knowledge 2018 ranking high on the 2017 best-seller list.
In 2017, Indians shopping for books on Amazon.in were overwhelmingly looking for one thing: textbooks.
This is perhaps not surprising, given that educational books drive India’s publishing industry, accounting for around 70% of the market, according to Nielsen. However, Indians did shop for some literature and fiction, both local and foreign, as well as self-help and romance books.
The overall best-sellers on Amazon.in include the usual suspects: Amish Tripathi, author of the Shiva trilogy, and Chetan Bhagat, whose most recent book, One Indian Girl, was a story of love and marriage from the female point of view.
And 30 years after it was first published, Indians are still reading Paulo Coelho’s The Alchemist with gusto.