If they read as though they were drafted by a committee, it’s because they were. Khosrowshahi said he wanted the norms to reflect the goals and ambitions of Uber’s employees, and so he asked for submissions, and then convened 20 working groups to hash them out.
That’s a stark departure from how Kalanick arrived at his 14 values for Uber. The ousted CEO said he spent hundreds of hours huddled with senior executives drafting them, before they were unveiled to employees from a stage at a 2015 employee retreat at Planet Hollywood in Las Vegas.
Here are Kalanick’s 14 values, along with commentary from Brad Stone, author of The Upstarts: How Uber, Airbnb and the Killer Companies of the new Silicon Valley Are Changing the World, as presented in Stone’s book:
Customer obsession (Start with what is best for the customer.)
Make magic (Seek breakthroughs that will stand the test of time.)
Big bold bets (Take risks and plant seeds that are five to ten years out.)
Inside out (Find the gap between popular perception and reality.)
Champion’s mind-set (Put everything you have on the field to overcome adversity and get Uber over the finish line.)
Optimistic leadership (Be inspiring.)
Superpumped (Ryan Graves’s original Twitter proclamation after Kalanick replaced him as CEO; the world is a puzzle to be solved with enthusiasm.)
Be an owner, not a renter (Revolutions are won by true believers.)
Meritocracy and toe-stepping (The best idea always wins. Don’t sacrifice truth for social cohesion and don’t hesitate to challenge the boss.)
Let builders build (People must be empowered to build things.)
Always be hustlin’ (Get more done with less, working longer, harder, and smarter, not just two out of three.)
Celebrate cities (Everything we do is to make cities better.)
Be yourself (Each of us should be authentic.)
Principled confrontation (Sometimes the world and institutions need to change in order for the future to be ushered in.)
Khosrowshahi preserved some of Kalanick’s values, like big bold bets and being an owner, but jettisoned others as no longer representing Uber or the company it aspires to be, he said. “For instance, ‘toe-stepping’ was meant to encourage employees to share their ideas regardless of their seniority or position in the company”, Khosrowshahi noted in his post on LinkedIn, “but too often it was used as an excuse for being an asshole.”
