Planning guru Charlie Robertson dies

Robertson: founded Red Spider
Charlie Robertson, the founder of the pioneering “virtual planning” network Red Spider consultancy and former chief strategic officer at Red Cell (later rebranded United), has died.

Robertson: founded Red Spider

Robertson, who had also previously worked at BMP, GGT and Bartle Bogle Hegart, died suddenly on Monday.

Jan Gooding, the chair of Pamco, said: “Charlie was a warm, clever and funny man and, looking back on it, a more thoughtful feminist and sponsor of women than anyone else I met in advertising at the time. When we co-chaired IPA Stage Two together, he was so astonished by the size of his bathroom, he held a Champagne drinks party in it for all the tutors.

“He fuelled creativity and lateral thinking through his deft humanity, rigorous thinking and light touch.”

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