Under the partnership announced by Man City on Aug. 26, Superbloke incorporates the club’s players into its blockchain-powered soccer game FC Superstars enabling fans to support the athletes through online gaming.
English Premiere Leage football club Manchester City (Man City) has announced a partnership with South Korean blockchain football gaming startup Superbloke.
Following the partnership, Superbloke becomes Man City’s official blockchain-based Gacha partner in Korea, Japan and South East Asia, as the club announced.
Fans can support players through blockchain
FC Superstars is an online collectible decentralized application (DApp) where users can create and grow football star tokens and hold them as digital assets. By using the DApp, Man City’s fans can build and train a digital team by collecting and training Manchester City digital player cards using real-life match stats and in-game training, the press release notes.
Partnership was first unveiled in June
Superbloke, which unveiled the partnership in early June 2019, launched an open beta service of FC Superstars in April. At the time, the startup stated that it will also conduct various events and collaborations with Man City through the partnership.
In the press release, Damian Willoughby, senior vice president of partnerships for City Football Group, pointed out the Man City’s growing relationship with gaming in order to open unique experiences for fans to engage with the club through digital platforms.
“We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry”, Willoughby added.
Earlier in August, English Premier League football club Leicester City FC announced the renewal of its partnership with multi-asset and crypto investment platform eToro.
Maltese Financial Regulator Will Actively Monitor Cryptocurrency Firms
The Malta Financial Services Authority (MFSA) says in its recently published strategic plan that it will actively monitor and manage business-related risks related to cryptocurrency firms.
Monitor crypto firms to prevent crypto-related crimes
On Sept. 6, the MFSA published its three-year strategic plan for 2019–2021 which states the Malta financial regulator will strive to modernize their regulatory approach to be one step ahead of industry developments.
The MFSA said it will work closely with the Financial Intelligence Analysis Unit and other national and international authorities, including the newly formed Malta Digital Innovation Authority. The regulator added:
“Whilst Malta has taken unprecedented steps in bringing blockchain and crypto technology into the regulatory fold, we understand that such innovations present challenges in the prevention of money laundering and terrorism financing.”
It is clear that one of the regulator’s main priorities is combatting financial crime, money laundering and terrorism financing. As part of this, the Malta regulator stated that it will actively monitor and manage business-related risks, which relate directly to licenced digital assets and crypto companies.
The MFSA explained that it aims to monitor, detect and manage misconduct by firms in a timely manner and therefore minimize the possible detrimental effects on financial markets. The report further states:
“To monitor and manage business risks related to licensed virtual assets and cryptocurrency businesses, the MFSA has invested and is in the process of implementing SupTech intelligence tools. This will better position the MFSA to identify fraud, prevent money laundering and the funding of terrorism and protect consumers, investors and market stakeholders.”
Concerns about financial crime oversight in Malta
Earlier this year, the International Monetary Fund (IMF) said that the MFSA had critical gaps in its policies for Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT). The IMF recommended that the regulator take urgent action in amending its policies, saying that a multi-pronged approach is needed to address the deficiencies.
Blockchain island
Cointelegraph previously reported that as Maltese officials have committed themselves to creating a “blockchain island” in the country and a number of high-profile blockchain and crypto businesses have moved to Malta in search of a more crypto-friendly jurisdiction. Last year, several major cryptocurrency exchanges, including OKEx, Binance and BitBay, set up operations in Malta.
