Comic-Con is an annual event for fans of fantasy, anime, comics, and other arts. There are over 30 Comic-Con conventions throughout the U.S. but the biggest one is in San Diego. In 2016, over 135,000 people attended the event according to Fortune.
Lionsgate studio and Robinhood app have teamed up to give away $50,000 in a crypto scavenger hunt at the San Diego Comic-Con this week.
This is to promote the studio’s upcoming Robin Hood movie. Attendees will search for coins, redeemable for $50, $500, $1,000, and $5,000, which can then be invested in cryptocurrencies during the convention.
Crypto Scavenger Hunt
For its upcoming movie Robin Hood, Lionsgate studio has announced a partnership with Robinhood investment app for a crypto scavenger hunt entitled Crypto Power To The People. It will take place at the San Diego Comic-Con between July 19 and 22.
For the crypto scavenger hunt, Collider publication describes:
Attendees will search for coins redeemable for $50, $500, $1,000, or $5,000, which they can use to invest in cryptocurrencies like bitcoin or ethereum over a three day period, July 19-21.
Robin Hood and Robinhood
Lionsgate Executive Vice President of Worldwide Digital Marketing Danielle Depalma and Senior Vice President of Global Partnerships and Promotions Paula Kupfer said in a joint statement, as quoted by the news outlet:
We’re thrilled to partner with Robinhood to utilize state-of-the-art technology as a unique way to engage Robin Hood fans. In the spirit of the legendary hero, this collaboration gives back to the community through initiatives that parallel the high-octane adventures in our Robin Hood movie.
Robinhood, the popular trading app with a modernized layout aimed at younger investors, was recently valued at $5.6 billion. Customers can now use the app to buy and sell BTC, ETH, LTC, and BCH, alongside traditional investments.
The app is currently available in 17 U.S. states: AZ, CA, CO, FL, IN, MA, MI, MS, MO, MT, NJ, NM, PA, TX, UT, VA, and WI. “We also plan to further expand our coin offerings and add support for coin transfers”, the company wrote.
In addition, the platform offers market data and price alerts for 16 coins. According to its website, they are “bitcoin, ethereum, litecoin, bitcoin cash, ripple, ethereum classic, zcash, monero, dash, stellar, qtum, bitcoin gold, omisego, neo, lisk, and dogecoin.”
In the new Robin Hood movie, Robin of Loxley, played by Taron Egerton, is a crusader that returns to lead a revolt against the corrupt English crown with his Moorish commander, played by Jamie Foxx.
With the crypto scavenger hunt announcement, Lionsgate studio has also released the first official Robin Hood trailer. The movie will hit theaters with a busy pre-Thanksgiving weekend release date of November 21.