Brave Software and Cheddar have announced a partnership that will initially allow users of the browser to get three months free access to premium content from the latter media provider. The two firms have estimated that the partnership could fund hundreds of thousands of subscriptions out of Brave’s 5.5 Million active monthly users.
Effective immediately, Brave users will automatically have access to premium Cheddar content such as live feeds to the Cheddar Business and Cheddar News channels on Cheddar.com. New users will need to download the Brave browser and existing users can simply visit Cheddar.com.
In the case of the latter, the Cheddar website will automatically recognize the Brave browser and unlock the premium content.
Partnership Serves a Niche in the Crypto Verse
The partnership is particularly important given that Cheddar has a lot of crypto-content geared towards crypto traders, investors and enthusiasts. Jon Steinberg, founder and CEO of Cheddar, explained this further.
Cheddar viewers are obsessed with crypto; we even have a show dedicated to it – The Crypto Craze. The idea of unlocking our premium feeds for Brave users via crypto funding, with no sign-up, seemed like a natural way to engage a passionate community that will no doubt enjoy our content.
Brendan Eich, CEO and co-founder of Brave, explained how the partnership would benefit both companies.
We’re excited to work with Cheddar to enable Brave users to seamlessly access premium Cheddar content. Our platform reconnects users and publishers without compromising privacy, and access to premium content is one of the key ways to grow our audiences.
More About Cheddar
Cheddar is the leading post-cable networks company with programming available on Sling TV, DirecTV NOW, Hulu, YouTube TV, Sony PlayStation Vue, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, 60% of smart TVs in the U.S. and Facebook. The company currently broadcasts 2 live video news networks: Cheddar and Cheddar Big News. The media company often broadcasts from the trading floor of the New York Stock Exchange.
About Brave Browser
Brave is a fast, privacy-oriented browser that is also combined with its native blockchain-based digital advertising platform. The browser has been known to save users time by blocking unwanted ads and reducing clutter. Brave also fights malware and prevents tracking thus keeping user information safe and secure. Users can also activate Brave Rewards to support the content creators they love at the amount they see fit.
