The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020.
Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness.
MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the market for call analytics platforms and the considerations involved in implementation. The 40-page report reviews the growing market for call analytics platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- What trends are driving the adoption of call analytics platforms.
- Who the leading players are in enterprise call analytics platforms.
- What you should look for in a call analytics solution.
Also included in the report are profiles of 12 leading enterprise call analytics vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.