Campaign understands that VMLY&R London will be led by Amanda Farmer as managing director, Harsh Kapadia as executive creative director and Andy Ortner as head of strategy.
All three are moving over from the same roles at VML as part of a regime change under Jon Sharpe, who is leading Europe for VMLY&R. Sharpe led Y&R London until Paul Lawson’s arrival in November 2017, when he then became chief executive of VML Europe.
The move leaves an uncertain future for Y&R London’s Lawson, chief creative officer Jon Burley and managing director Katie Lee, although they are understood to be in discussions about the possibility of taking other roles within WPP.
There is one thread of continuity from Y&R London to the new merged shop: chairman Mark Roalfe will have a role that will see him supporting Kapadia.
Campaign also understands that the run of client losses that began with Y&R London’s previous management troubles is set to continue, as its relationship with the BBC is close to an end. The broadcaster is not expected to retain the agency in its next contractual roster in 2019.
A further change is that VMLY&R will move to new offices in early 2019. Both VML and Y&R are currently based in Greater London House on Hampstead Road.
A UK chief executive may be recruited in due course, but the search is understood not to be imminent.
The wholesale shift in London mirrors the dominance of VML staff at the top of the VMLY&R management line-up, which was announced earlier today. The position of global chief executive has gone to VML’s Jon Cook, with his Y&R counterpart David Sable becoming non-executive chairman and set for an as-yet-undisclosed new role within WPP.
Y&R global president David Patton, who recruited Lawson, Burley and Lee in London, has lost out on the VMLY&R president role to his VML counterpart Eric Campbell. Patton is in discussions about alternative roles in WPP.