AdSmart registered 3.2 billion impressions in the year ended 30 June and 74% of advertisers using it had either not used TV or worked with Sky before.
With its other markets in Europe factored in, the company is on course to surpass a billion pounds a year in advertising income in the near future, after registering 10% growth to £917m.
One of the tailwinds for AdSmart was Virgin Media agreeing in June 2017 to allow Sky Media-represented channels on its platform to use AdSmart to target its nearly 4 million TV subscribers.
Sky’s overall revenues climbed by 5% to £13.6bn and its pre-tax profit rose 18% from £691m to £815m.
Its share price rose slightly this morning to £15.09, just above the £14.75 bid from Comcast that Sky’s board of directors has recommended. Investors are waiting to see if Fox will raise its bid from its current level of £14.