Nomad Foods Europe, which owns the Birds Eye, Findus and Iglo brands, appointed Grey as lead European creative agency in 2016. It has just acquired Goodfella’s from Green Isle Foods, a subsidiary of Boparan Holdings.
Green Isle had been working with Dublin-based agency The Public House on Goodfella’s advertising in both Ireland, where it has been the top-selling frozen pizza brand, and the UK.
Goodfella’s creative has passed through the hands of several agencies since its launch in 1993, including Mother and Leith London.
Steve Challouma, marketing director for Birds Eye, said: “The relaunch of Goodfella’s will mark the beginning of a transformational journey for a well-loved brand.”